Pest Control Marketing Strategies
You may have had your pest control company for 20 years and never set up a real website or maybe you invested thousands of dollars into web design. Either way, we’ll take over where you started.
If you have a solid website already, our pest control marketing strategies will bring it to the next level. If you’re like most pest control companies your website may need a complete website redesign. Don’t worry. We’ll build an amazing website for you that will quickly establish your company as the local authority in the pest control industry, working 24 hours a day to convert website visitors into customers. Our professional pest control website design services combine creativity with conversion to create a beautiful, modern and engaging web designs that convert visitors into customers. If you want a web design that’s built to make the most out of your online marketing dollars, you’ve come to the right place.
We track and measure all the leads coming into your business from SEO on a monthly basis. We use Google Analytics, call tracking, and contact form tracking so that you know your ROI and you know exactly what’s working and what needs improvement.
The typical pest control website has about five pages with minimal content. That’s simply not enough pages and not enough content to get you to rise above your local competitors in the rankings. That means when your potential customers search for a pest control company, they find one of your competitors instead of you.
We have found that each page on a pest control website can be optimized for an important keyword. We’ve also found that there are numerous keyword combinations in each market that someone might type in looking for pest control services.
Our web designers will build a page for each of your top services. You don’t just offer pest control services. You probably offer services such as bed bugs extermination, termite control, or rodent control, the list goes on and on. We make sure all of those keywords are covered by individual pages on your website. We’ll also optimize your website for the top 5-10 cities in your service area. Our web designers build pages that combine geographic terms with the most important pest control keywords.
Once we’ve optimized your website, we focus on building quality inbound links your site. The first thing we do is look at the links going to your competitors and reverse engineer their link building strategy to outperform them. We get links for you in a variety of ways including creating and distributing quality content online. Another great place to get high-quality links is from associations that you belong to such as your local Chamber of Commerce, networking groups, and the various pest control associations. Our pest control marketing strategies will boost our online visibility and generate more pest control leads.
Getting your business in the Google Map 3-pack is probably the #1 internet marketing strategy in terms of ROI. A lot of businesses may be competing for the Google Map 3-pack so it can be a challenge.
We claim your local directory listings on Google Places, Yahoo, Bing, City Search and more than 100 other local online directories. We build out your listings by uploading photos, writing special offers, and optimizing the content of each listing.
We also help you get more 5-star reviews for your business by helping you to implement an automated review system that posts your reviews on sites such as Google, Facebook, and Angie’s List. For the best pest control marketing strategies, give us a call today!
For clients that want to generate additional leads, we can manage your Google Ads, also known as Pay Per Click (PPC) as well as Facebook advertising. If you’ve tried PPC or Facebook advertising in the past with poor results, don’t let that discourage you. While PPC and Facebook Ad leads tend to be relatively expensive, they can be cost-effective when optimized and managed correctly.
The advantage to Google Ads is that you can start getting leads right away and you can increase or decrease your advertising budget depending on how many new leads you need. For example, in the slow season, you can increase your ad spend to keep your staff busy. If you get slammed with business, you can take a break from advertising to give your staff a chance to catch up. Contact us to learn more about our pest control marketing strategies with PPC.
We can build and maintain your social media profiles on Facebook, Twitter, Linkedin, YouTube, and Google+ that all link back to your website. As we create and publish new content, we share it across the Internet and link it back to your website and your business.
Our Social Media Management makes it extremely easy for your happy customers to rave about your service and your business.