The fact is, assuming that you are getting traffic to your website, its number one job is to turn that traffic into phone calls and email leads. The bottom line is that if you can double your website conversion rate you can double the amount of revenue that you get from your online traffic.
And if you have a typical pest control website design, doubling the number of conversions is going to be easy. In fact, depending on your current website, you may be able to improve your conversions by five times or more!
And the great thing is that once you get your website generating calls and leads, it’s like termites in that it never sleeps and never takes a break. It will work for you 24 hours a day, 7 days a week.
The reality is that most pest control companies hire a local website designer or they go with a national company that builds websites for all different kinds of businesses.
The truth is, they don’t have a clue about how to optimize a pest control website design for conversions. They don’t know your industry and most of them are pretty ignorant when it comes to website conversion. So they throw up a website, add some content and hope for the best.
With what you’re about to learn in this video and the Website Conversion Blueprint, you’ll know what to fix on your current pest control website design, and you’ll know the formula for creating a successful pest control website design that generates calls and leads for your pest control business.
With technology today, we can use heat mapping to track where a person’s eyes go when they’re looking at your website. Using this technology, we gain valuable insight into visitor behavior on your website.
For example, most visitors naturally look from the left of the screen the upper right corner of a website. That’s where you want to put your phone number and a call to action telling them exactly what you want them to do. Not just on the home page, but on every page of your website. You don’t want them to have to scroll around or click the contact us button to try to find your phone number.
Another very important conversion factor is authenticity. It’s absolutely crucial that you have pictures of the owner of the company, members of the team, and the trucks. If you just have a stock photo of some guy pretending to be a pest control operator or a bunch of photos of insects and rodents, you’re not building a connection with the website visitor.
You want to greet people, give them a personalized experience of who you are and what you do. You can have a website that looks really nice, with great stock photography, but it simply doesn’t convert to calls or leads. Just replacing that stock photography with authentic photos and possibly a video of you on camera can make a huge difference for website conversions.
Probably the third biggest factor in pest control website design when it comes to conversion is social proof in the form of credible reviews and testimonials. The biggest question people are asking when they come to your website is, “Can I trust this company?” and nothing conveys trust like credible reviews and testimonials from people that have used you in the past.
Now the word credible is very important. Too many business owners write phony testimonials so people have become a bit jaded. To make your testimonials credible, they must include the person’s full name, city, and their photo, and you must use the real testimonial, authenticity is more important than anything else.
Reviews are similar to testimonials but they come from other websites like Google, Yelp, Facebook, and Angie’s List. It’s possible to stream the reviews from those websites to your pest control website. When you do that, reviews can be even more credible than testimonials because those reviews are coming from a trusted source. Social proof is so powerful that it’s hard to overdo it. We recommend putting credible reviews and testimonials on most if not all of the pages of your pest control website.
Another great conversion factor is a contact form. Some people might be at their office or somewhere else where they can’t pick up the phone to call you or maybe they’re just a bit shy and prefer online communication. You want them to be able to fill out a web form, where they can easily reach out to you by email.
The contact form is not just for your home page and your contact page, it should be on every page of your website. Make sure you test your contact form’s to ensure you are receiving the emails. Also, don’t display your email address directly on your pest control website because spammers scrape the web looking for email addresses to exploit. A great pest control website design will include contact forms on every page!
Another way to make it is easy for people to contact you is to have a call to action with your phone number under each major block of text on your website. You always want to tell people what you want them to do next. “Call us at this number or click here to schedule an estimate or an inspection.” Make sure you include that call to action at the bottom of each page and at the bottom of each major block of text.