27 Aug #5 Navigation Confusion
I’m Dean Mignola and today I’m going to show you one of the top 5 website mistakes that could be costing you customers every day.
Website Mistake #5 Navigation Confusion
Before I get into today’s topic make sure you subscribe or follow to get notified about my other pest control marketing tips. Today we’re covering Website Mistake #5 Navigation Confusion. If you want your website to rank and get found on Google your website has to have a lot of content on a lot of pages. The purpose of your navigation is to ensure that the user can find what they are looking for on one or more of those pages. Your navigation needs to let them know where they are, where they have been and where they are going. Some pest control companies clutter their website pages with too many navigation buttons, they place the navigation in unusual places, or they use page titles that don’t make sense to the user. These problems cause confusion and confusion leads to the user clicking away from your website. Here’s how you can solve the problem of navigation confusion.
Step 1. The main menu should sit along the top of the page where people expect to find it and centered on the page or aligned right of the page.
Step 2. The design of the main menu should be as simple and uncluttered as possible so that it draws the eye. That means you should only have the most important pages or categories on the main menu. Other pages should be on a dropdown menu or saved for links on the footer of the website.
Step 3. People have gotten used to clicking on the logo to get back to the home page, so make sure your logo clicks to the home page.
Step 4. It’s very important that your navigation is responsive. That means your website and your navigation must adapt to whatever device or screen the person is using. 3 out 5 people now search for pest control on their mobile phone so your navigation must be mobile-friendly. A great way to accomplish that is a compact navigation style called the hamburger menu. It’s called that because the icon is made up of three horizontal lines that almost looks like two slices of bun with the meat in the middle. When you click on the hamburger on a mobile device, a simple navigation page should pop up to fill the screen.
Step 5. Use conventional page titles such as Home, About, Services, Coupons, News, blog, and Contact. Don’t try to get clever by coming up with unique names for your pages. The goal is to make navigation so simple that people don’t have to think about it.
That’s really all there is to it. When it comes to your website navigation if you simply follow those 5 steps, you’ll end navigation confusion and you’ll be taking an important step in getting more calls and leads from your pest control website.
If you want a reference guide with all the tips to get more calls and leads for your website, I created the pest control website cheat sheet, you can download it for free by clicking on the link listed below this video.
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Thanks for watching, make sure you subscribe, like, and share, and I look forward to seeing you next time and giving you more ideas to grow your pest control business.