19 Sep 5 Tips To Optimize Your Google My Business Page
Google My Business Optimization
If you are a small business owner, especially in the pest control industry, optimizing your business pages on search engines and social media is important. Google my business optimization is one of the first pages that you will want to concentrate on since this is where most search engine and mobile traffic comes from. It is important that you have updated business information and optimization to ensure your business ranks well in local search. Here are some tips that will help you get started with Google My Business optimization for your pest control service:
1. Provide All the Possible Information About Your Bug Business
When you first create a Google My Business page for your business, you are going to have to create the profile and fill in all the blanks where important information goes. This is where some bug businesses go wrong and leave out important information, such as the availability of a 24-hour emergency service or additional phone numbers so that customers can contact you or employees while you are on the job. Even leaving out simple information like years in business or the suite number of an office can affect optimization.
2. Take Advantage of Posts That Show Up in Search Results
One of the best features of Google My Business pages is the ability to create posts. This is even better if you are in the business of bugs because you can update clients on new products and treatment methods that keep their businesses and homes pest free. It is also a great way to build trust in your business’s brand and image.
3. Be Active in The Community and Answer Questions and Reviews
The Q&A feature of Google My Business pages can be a double-edged sword. If a potential client asks about how to deal with a certain pest problem, and you do not answer, this can be bad for page optimization and for the image of your business brand. Therefore, it is important that you are active in the online community, and answer any questions on your page promptly, just like you would do for any social media pages. Be consistent with posts to help build a reputation and improve optimization for your business page.
4. Use Free Tools Available to Monitor Your Google My Business Page Performance
The Google My Business pages have a useful dashboard for business owners to manage their page. On the dashboard, you will see a button for insights. Click on insights and you will see important information that can help you understand how your business page is performing and the number of users that convert into paying pest control clients. It will tell you information like the number of calls from your page listing, visits to your page or website and other important data that can be used to improve the optimization of your business.
5. Keep Information Updated and Correct Errors When You See Them
The downside to Google My Business pages and other Google listings is that information can easily be changed. Sometimes, it is due to a user doing something on accident or could be due to malicious intent from other bug business competition. Therefore, it is important to keep information updated and routinely check for changes and errors that were done on accident or intentionally. Make sure the information is correct all the time to ensure good optimization for your Google My Business page.
These are some tips to help you get started with Google My Business optimization to improve your rankings in local search. If you need help with building and optimizing business pages for your pest control service, contact us for help with getting the rankings up for your bug business.