Google is the top search engine in the world, meaning when an individual wants to look up information online, more people choose Google than any other search tool. It’s incredibly important and strategic for pest control businesses to have an established and accurate presence on Google. When potential customers in your local area have a pest control need, you want them to be able to find your business quickly and easily. You also want your business listings to appear on page one of Google’s search results because 95 percent of Internet users never click beyond page one. You have an opportunity to capture some prime, page-one real estate with key business information, like your company’s operating hours, website, phone number, and more.

Here are some actions to take to establish a solid business presence using Google My Business:

Optimize Your Google My Business Listing

One of the best ways to acquire organic, online search traffic for your pest control company is to set up and optimize your Google Business Listing. The best part of Google Business Listing is it’s completely free to set up and maintain. Getting started is easy. Just follow the prompts for information and fill it in as accurately as possible. It’s important to fill in each field of information so your customers can find what they are looking for when they are searching for services your company offers. Also, if anything changes, such as your address or hours of operation, make sure you update your online listing.

Set up an audit schedule

Set up an audit schedule of at least once per month to log into your Google business account and verify your information is still accurate and unedited by others online. Claiming your business location is proactive and helps prevent others, who are not affiliated with your company, from making edits to your Google Business Listing.

Another benefit of setting up your Google business account is that you gain access to Google My Business Posts. This new feature enables you to post business-relevant content much like you would on a social media platform. With Google being the most used search engine in the world, you can guarantee people will see your Google post when searching for your business directly or if your content is well optimized, they will find you through pest control industry searches in your local area.

Since your business operations function around customer appointments, try using Google Booking. This feature enables customers who find you online to book appointments with your company. You do need to use a Google-supported scheduling partner technology in order for clients to schedule appointments with you.

Services 

Another great benefit of Google Business Listings is your company can feature its services. This helps clients know what you do, what you can offer them, and any pricing information.

Online Reviews

When customers have a great experience with your company, jump on getting their positive testimonials. People trust word-of-mouth referrals more than brand advertising, so anytime you can capture a happy client’s review on Google reviews, the better your business and online reputation will be. The number of Google reviews you have and the average of your star rating (1-5) will show up in your Google Business Listing.

There are certainly more features available with a Google business account. Start by doing an analysis of your current online presence so you know where to start, and then identify which features are right for your company. Also, Google your business and see what comes up so you can identify what content may be missing. Schedule a free consultation with us today so we can advise you on how to best optimize your Google Business Listing.